Most people are using WhatsApp. Despite this, very few people know how WhatsApp earns money. So in this article, we are going to tell you about it in detail.
How does WhatsApp earn money?
Let us tell you that earlier WhatsApp used to earn money in a different way. Earlier WhatsApp used to earn through subscriptions. That is, users could use the app for 1 year after downloading it. And after that again users could pay $0.99 to use the app for 1 year. Let us tell you here that even for downloading, users had to pay $1. But at present, it is not so. Let us tell you that at present WhatsApp earns money in a different way, which includes the names WhatsApp Pay, WhatsApp for Business, etc.
WhatsApp Pay-
The way PayPal is, WhatsApp Pay is also in the same way. WhatsApp Pay is mostly used in India and Brazil. The app needs to be linked to a bank account in order to send or deposit money. WhatsApp earns less than 4% commission on each transaction.
WhatsApp for Businesses-
WhatsApp also offers a business version of its app called WhatsApp Business. The app is designed for small businesses and allows them to create a business profile, automate messages, and connect with customers. WhatsApp charges businesses for using certain features of the app.
WhatsApp Business API-
WhatsApp Business API is a paid service that allows businesses to communicate with customers through WhatsApp. The service is designed for medium to large businesses and it provides advanced features such as automated messages, quick replies, and message templates. Businesses are charged a fee for each message they send through the API, which is based on the number of messages sent and the country where the business is located. Additionally, WhatsApp also charges businesses for access to certain features such as sending messages to customers who have not initiated the conversation. The pricing for WhatsApp Business API varies depending on the country and the volume of messages sent.
Facebook Ads-
WhatsApp is owned by Facebook, and as a result, it shares some user data with Facebook to improve the targeting of ads on Facebook. WhatsApp does not display ads directly, but Facebook uses WhatsApp data to show targeted ads on its platform.
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